a canvas of code:

Objectives

• Create a sleek, intuitive video platform centered on sports content.
• Use AI tools to accelerate content creation and SEO workflows.
• Improve performance from a 35 desktop score to near-perfect metrics.
• Ensure WCAG-aligned accessibility and inclusive design practices.

The Role of AI

AI technologies played a central role in content development, design, and optimization:

• ChatGPT: Generated SEO-optimized headlines, descriptions, and metadata to support organic visibility.
• MidJourney & DALL·E: Produced custom sports-inspired visuals for hero banners and branding elements.
• Canva: Used to refine and unify visual assets, including thumbnails and social sharing graphics.
• AI SEO Tools: Automated audits identified real-time opportunities for performance and accessibility improvements.

SEO Optimization

To ensure discoverability and long-term ranking success, I implemented:

• Google PageSpeed Optimization: Focused on critical rendering paths, efficient caching, and next-gen image delivery.
• Keyword Strategy: Leveraged SEMrush and Google Trends to identify niche phrases and align metadata, headers, and content structure.
• Schema Markup: Added structured data for video content to enhance visibility in SERPs and rich results.
• On-Page SEO: Created AI-crafted articles and linked category pages to build internal authority and boost engagement.

Accessibility & User Experience

• WCAG Compliance: Ensured proper color contrast, logical heading structure, ARIA roles, and keyboard navigation.
• Mobile-First Design: Optimized UI elements and layout to function consistently across all devices.
• Assistive Technology Support: Added alt text, captions, and transcripts to improve usability for screen readers and non-visual users.

These efforts resulted in an accessibility score consistently above 97, confirming a strong commitment to inclusive digital design.

Development Process

• Stack: HTML5, CSS3, JavaScript, and Node.js for dynamic components. Deployed via Netlify with CI/CD integration.
• Performance Enhancements: Minified scripts, implemented lazy loading, and used Cloudinary for responsive, compressed image delivery.
• AI & UX Testing: Applied analytics tools to observe behavior and guide iterative UI/UX improvements.
• QA & Compatibility: Cross-browser tested on Chrome, Safari, Firefox, and Edge to ensure consistency.

Key Results

• PageSpeed Performance: From a 35 desktop score to 100 desktop / 99 mobile.
• SEO Impact: Improved keyword rankings and visibility in organic search.
• Accessibility: Reached and maintained a WCAG-aligned score of 97+ across audits.
• User Engagement: Increased average session duration by 25% through streamlined UX and faster load times.

Challenges & Solutions

• Challenge: Poor performance due to oversized hero video and uncompressed media.
  • Solution: Converted media to next-gen formats (AVIF/WebP), deferred non-critical scripts, and lazy-loaded content.
• Challenge: AI-generated copy lacked brand alignment.
  • Solution: Introduced an editorial refinement process to tailor tone and maintain brand consistency.
• Challenge: Ensuring accessibility across video-heavy content.
  • Solution: Added captions, transcripts, and ARIA labels to all media elements.

Outcome

Sports Tube Video Blog is a shining example of how AI-powered content creation, SEO optimization, and performance-first development can work together to produce a fast, engaging, and accessible web experience.

This case study showcases my ability to deliver results across technical, creative, and strategic areas—perfect for roles requiring innovation in AI content strategy, SEO web development, and accessibility compliance.