AI Content Creator & SEO Specialist Portfolio Project
Case Study: Sports Tube Community
Role: Full-Stack Developer, AI Content Creator, SEO Content Specialist, AI-Powered Journalist
GitHub Repository: View the Code
AI Content Creator & SEO Specialist Portfolio Project
Sports Tube Community is the sister site to the Sports Tube Video Blog and serves as an interactive, community-driven sports platform. Built to enable user-submitted articles and encourage engagement, this project demonstrates my strengths in AI-powered content creation, SEO strategy, and high-performance web development. With a clean layout, responsive design, and intuitive navigation, it highlights my ability to deliver both usability and technical excellence.
Using tools like Figma, Canva, MidJourney, Uizard, ChatGPT, and Google PageSpeed Insights, I crafted a seamless user experience backed by engaging content and performance-first engineering. The platform is optimized to rank, load fast, and captivate users through AI-driven storytelling and visual design.
Objectives
- Build a responsive, accessible sports blog with category-based navigation and community-focused functionality.
- Generate engaging articles and visuals using AI tools that align with reader interests.
- Implement keyword-based SEO strategies to increase organic search visibility.
- Achieve perfect Core Web Vitals scores with Google PageSpeed Insights.
The Role of AI
AI tools were central to this project, powering content development, layout design, and performance optimization:
- ChatGPT: Created SEO-friendly article drafts, headlines, and metadata—refined to match audience search intent.
- MidJourney: Designed compelling hero images and visual storytelling elements that support the blog’s tone and brand.
- Canva: Enhanced graphic assets for a polished, professional look across all layouts and categories.
- Figma & Uizard: Directed the wireframing and layout prototyping process for an intuitive user experience.
- Google PageSpeed Insights: Diagnosed and resolved performance issues to ensure a perfect loading score.
SEO Optimization
SEO was a foundational strategy in ensuring discoverability and audience reach:
- Google Search Console: Verified mobile usability, ensured indexing, and validated structured data for enhanced search results.
- SEMrush & Ahrefs: Performed in-depth keyword research and implemented on-page SEO strategies for strong search rankings.
- PageSpeed Insights: Achieved a 100/100 score on both mobile and desktop by optimizing assets and refining Core Web Vitals.
- ChatGPT: Generated optimized meta tags and article structures targeting specific focus keywords.
Content Creation & Engagement
AI tools were used to generate high-quality content that connects with the intended audience:
- ChatGPT: Wrote and optimized articles to boost relevance, engagement, and SEO alignment.
- Focus Words: Implemented key phrases such as “sports community blog” and “user-submitted sports articles.”
- MidJourney & Canva: Created visuals that complemented article themes and improved overall readability.
Development Process
- Stack: HTML5, CSS3, JavaScript. Hosted on Netlify for fast deployment and edge delivery.
- Image Optimization: Used WebP and AVIF formats, defined aspect ratios, and deferred offscreen images to improve loading times.
- Accessibility: Followed WCAG guidelines with semantic HTML, contrast compliance, and keyboard support.
- Responsive Design: Mobile-first layout strategy ensured seamless performance across all devices.
Key Results
- Performance: Achieved a perfect 100/100 PageSpeed score on mobile and desktop after resolving LCP and layout shift issues.
- Accessibility: Maintained a WCAG 2.1-compliant design with consistent high audit scores.
- SEO: Ranked for targeted keywords and achieved improved indexing and visibility in search engines.
- User Engagement: Increased time-on-page and click-through rates due to clear content structure and visuals.
Challenges & Solutions
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Challenge: Large hero images caused slow loading and layout shifts.
- Solution: Optimized dimensions and aspect ratios for faster rendering and visual stability.
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Challenge: AI-generated visuals lacked brand consistency.
- Solution: Used Canva to refine and align AI visuals with the site’s identity.
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Challenge: Standing out in search rankings for competitive sports keywords.
- Solution: Conducted keyword gap analysis and rewrote metadata for better alignment with search queries.
Development Process
- Stack: HTML5, CSS3, JavaScript. Hosted on Netlify for fast deployment and edge delivery.
- Image Optimization: Used WebP and AVIF formats, defined aspect ratios, and deferred offscreen images to improve loading times.
- Accessibility: Followed WCAG guidelines with semantic HTML, contrast compliance, and keyboard support.
- Responsive Design: Mobile-first layout strategy ensured seamless performance across all devices.
The visual direction of the site was defined using a mood board to establish branding and aesthetics. I then developed wireframes to guide layout structure and ensure a smooth user journey. These assets were essential in aligning the design with SEO, accessibility, and performance goals from the start.
Outcome
The Sports Tube Community project is a showcase of how AI-generated content, SEO strategy, and fast-loading website design can come together to build a scalable, user-friendly digital experience. From idea to launch, every decision was rooted in performance, accessibility, and discoverability.
- AI Integration: Custom content and images generated with ChatGPT and MidJourney, refined for maximum engagement.
- SEO Excellence: Top-ranking articles driven by tools like SEMrush and Ahrefs.
- PageSpeed Success: Achieved 100/100 on Google PageSpeed Insights for both mobile and desktop.
- UI/UX Impact: Clear design guided by Uizard and Figma, built to retain users and drive interaction.
This case study reflects my capability as an AI Content Creator & SEO Specialist who delivers fast-loading, accessible, and search-optimized websites that perform in real-world environments.
