Intro page for Texas Remodelers Wordpress Project showcasing AI-generated content, showing SEO optimization in progress, and responsive layout with links to detailed case study sections

a canvas of code:

showcasing the craft

project 4 | the casestudy

texas remodelers

AI Content Creator & SEO Specialist Portfolio Project

Case Study: Texas Remodelers

Role: WordPress Developer, AI Content Creator, SEO Strategist

GitHub Repository: View the Code

Overview

The Texas Remodelers project is a commercial-style WordPress site created to showcase my ability to build functional, visually polished websites using WordPress. It highlights my adaptability with content management systems and my strategic approach to SEO and performance, even when facing unexpected technical challenges. This project remains a living work-in-progress, allowing me to document the recovery, optimization, and enhancement process transparently.

Objectives

  • Rebuild a WordPress site originally developed in Local and redeploy it on Netlify
  • Demonstrate core competencies in WordPress theming, structure, and plugin configuration
  • Optimize content and layout for SEO and Core Web Vitals
  • Maintain a commercial design aesthetic aligned with remodeling and construction brands

Development Stack

  • Platform: WordPress (built in Local and migrated to Netlify)
  • Design Tools:Canva (graphics), MidJourney (visual concepts), Figma (early layout planning)
  • AI Tools: ChatGPT (UX writing, metadata)
  • SEO Tools: SEMrush, Google Search Console (ongoing)
  • Hosting: Netlify (static deployment of recovered WordPress files)

Challenges & Solutions

  • Challenge: The original site broke after terminal command-line changes made during a school OS migration to Ubuntu.
    • Solution: Recovered the WordPress build and redeployed it as a static site on Netlify.
  • Challenge: Unable to access full WordPress admin or dynamic functionality in the current state.
    • Solution: Began optimizing the static output while planning for restoration of full CMS capabilities.

The Role of AI

  • ChatGPT: Generated metadata, UX copy, and alt tags based on commercial remodeling intent and user search patterns.
  • MidJourney & Canva: Used to create and polish design mockups reflecting a modern remodeling brand.
  • Future Steps: Replace static text and imagery with dynamic content and SEO plugins like RankMath or Yoast upon WordPress restoration.

SEO & Performance Strategy

  • Initial Baseline: SEO and Core Web Vitals scores are being tracked from the "starting point" to the final 100/100 goal
  • PageSpeed Goals: Documenting improvements in image formats, preload strategies, and layout shift reduction
  • SEO Enhancements: Schema markup, semantic HTML structure, proper heading hierarchy, and accessible image alt text

Outcome (In Progress)

Although the current site is not yet SEO-perfect, it acts as a real-world case study showing how a developer can recover, adapt, and continuously optimize a WordPress project even under broken conditions. The project stands as a testament to:

  • Problem-solving under pressure
  • Cross-platform adaptability
  • Commitment to iterative SEO improvement
Photo of Genny Allison, the web developer and AI content specialist

Partner with an AI Content Creator & SEO Specialist

If you’re seeking a detail-oriented professional who combines creativity, data-driven strategy, and technical skill to deliver exceptional digital content—your search ends here.

My name is Genny Allison, and through Allison Stock Inc., I specialize in AI-powered content creation and SEO-focused website development. Using advanced tools such as ChatGPT, MidJourney, Figma, and Uizard, I craft optimized content and designs that align with both search engine standards and user experience expectations.

My portfolio showcases how I blend innovation with strategy to create high-performing, visually engaging, and accessible websites. Each project reflects a deep understanding of SEO best practices, AI-assisted workflows, and the importance of performance, responsiveness, and clarity in modern web design.

Connect with me on LinkedIn , explore my portfolio, or visit my contact page to see how I can help bring your vision to life.

Photo of Genny Allison, the web developer and AI content specialist

Partner with an AI Content Creator & SEO Specialist

If you’re seeking a detail-oriented professional who combines creativity, data-driven strategy, and technical skill to deliver exceptional digital content—your search ends here.

My name is Genny Allison, and through Allison Stock Inc., I specialize in AI-powered content creation and SEO-focused website development. Using advanced tools such as ChatGPT, MidJourney, Figma, and Uizard, I craft optimized content and designs that align with both search engine standards and user experience expectations.

My portfolio showcases how I blend innovation with strategy to create high-performing, visually engaging, and accessible websites. Each project reflects a deep understanding of SEO best practices, AI-assisted workflows, and the importance of performance, responsiveness, and clarity in modern web design.

Connect with me on LinkedIn , explore my portfolio, or visit my contact page to see how I can help bring your vision to life.